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Avaya leads buoyant PBX market

"For the fourth straight quarter, Avaya leads the highly competitive PBX market, with about a quarter of the world's PBX revenue in 3Q11, “according to market research firm Infonetics Research. Avaya held on to its top position over rival Cisco as the PBX market enjoyed a better third quarter this year.

Figures from Infonetics Research’s third quarter 2011 (3Q11) Enterprise Unified Communication, VoIP, and TDM Equipment vendor market share report reveal that global PBX revenue stood at US$2.15 billion in Q3. This represents a 5.5% rise on the preceding quarter and marks the first time this 2011 the market has enjoyed sequential growth. Q3 sales were also up 6.6% on the corresponding period last 2010.

Infonectics Research tracks the market movement of PBX phone systems, VoIP gateways, unified communication (UC) applications, and IP phones. The report also tracks Aastra, AudioCodes, Alcatel-Lucent, Avaya, Cisco, Dialogic, D-Link, HP, IBM, Microsoft, Mitel, NEC, NET/Quintum, Samsung, ShoreTel, Siemens, Toshiba, Vertical, and other IP telephony companies.

After a run of lackluster quarters, EMEA was the star performer in Q3, with revenue growing 11% sequentially. But Diane Myers, directing analyst for VoIP and IMS at Infonetics Research pointed out that it "remains cautious about EMEA due to the current economic situation".

Myers said Avaya is the world's leading PBX maker for the fourth consecutive quarter and is "holding on to its revenue lead with steady shipments and healthy ASPs (average selling prices)". However, Cisco is "a very close second" and posted sequential and year-on-year revenue growth in Q3. But the vendor's ASPs took a hit as it drove up sales with promotional offers and keen pricing.

Unified communications revenue in Q3 grew 15.2% sequentially, with Microsoft as one of the market's biggest success stories. The Redmond-based software giant saw sales of its Lync platform increase 25% every year. The unified communications survey shows Microsoft and Cisco leading as mobility is key to their growth.

Businesses continue to transfer to IP-based phone systems, evinced by the revenue split in 3Q11: Hybrid IP PBXs make up nearly two-thirds of global revenue; pure IP PBXs continue to grow as a proportion of the market, now making up nearly one-third and growing, and TDM PBXs continue to decline overall.

Infonetics Research ( www.twitter.com/infonetics ) is an international market research and consulting firm serving the communications industry since the early 1990s. A world leader in defining and tracking emerging and established technologies in all countries around the world, Infonetics helps big and small clients plan, strategize, and compete more effectively in the ever-changing technoworld.