MediaTek this week unveiled its new dual-core chipset for sub-$ 200 Android smartphone Ice Cream Sandwich that combines a 1GHz ARM Cortex-A9 application processor, an imagination Technologies PowerVR SGX GPU Series5, and MediaTek's own 3G/HSPA modem.
The fabless Taiwanese chip maker's MT6577 is currently shipping and is expected to appear in the smartphone made available in the third quarter, MediaTek said.
MediaTek is best known for its chipsets for phones features but is developing its portfolio of more expensive silicon for the smartphone. MediaTek chipsets feature sold 540 million phones in 2011 and only 10 million smartphone SoCs, but the company said PCMag earlier this year that the goal for 2012 to its smartphone sales to quintuple chipset unit.
That is a market dominated by names such as Qualcomm, Texas Instruments, Samsung, and Apple, though MediaTek top-tier mobile chipsets are aimed at mid-and entry-level smartphone, not phones priced over $ 200 such as Apple's iPhone.
The SoC Company’s bulwark in the smartphone wars is the China market, MediaTek president Ching-Jiang Hsieh said.
"MediaTek existing HSPA smartphone platform, the MT6573 and MT6575, were quite well received by customers and consumers worldwide, and is currently shipping to major international brands such as Lenovo, TCL / Alcatel, and other Chinese top tier OEMs, "he said.
"The MT6577 adds to the next level of performance and enhanced user experience MediaTek smartphone family, delivering enhanced user interactivity, mobile connectivity and rich multi-media experience previously available only in high-end devices. Consumers everywhere will now benefit from affordable, high performance devices enabled MT6577, "Hsieh added.
MediaTek MT6575 introduced its Android platform at Mobile World Congress in February. Single-core chipset is optimized for Google Android 4.0 Ice Cream Sandwich mobile operating system but the company also showed the press some smartphone reference design running the older OS gingerbread time.
Now the chip maker will deliver its first dual-core SoC. Dual-core mobile chipsets currently power 20 percent of smartphone and that number is growing, according to research firm Strategy Analytics. MediaTek said its dual-core MT6577 delivers as much as 40 percent assistance performance to currently available single-core mobile platform.
The MT6577 supports an 8-megapixel camera, 1080p video playback, HD display up to 1280x720) resolution, dual-band 802.11n Wi-Fi, Bluetooth 4.0, and GPS.
The company was founded on May 28, 1997. It is headquartered in Hsinchu Science Park located in Hsinchu, Taiwan, with sales and research subsidiaries in mainland China, Singapore, India, Japan, South Korea, USA, Denmark, and England. The company is listed on the Taiwan Stock Exchange.