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New IPTV company promises broadcast TV on any connected device

Bamboom Labs, a new IPTV provider, said it will let you watch live broadcast TV anywhere you can get Internet connection, on whatever device you want. This company could potentially threaten the revenues of broadcasters and pay-TV operators.

The New York-based company with $4.5 million in capitalization is beta testing a service that gives you ability to watch broadcast television on any web-connected device, from PCs to TVs, tablets and smartphones.

Furthermore, they integrated Netflix into the interface. The IPTV provider also highlights the ability for social interaction with Bamboom, including chatting with friends and recommendation platforms. Currently, the beta program is available to New York State and Connecticut residents within the New York City television market area.

In 2010, there were other versions. FilmOn and Ivi both offered similar services, but both companies were denied by the courts in their argument that they had the same right to distribute broadcast TV signals that cable companies did.

However, Bamboom Labs has an intricate approach that might hold up in court to the expected legal challenge: The company will assign a mini broadcast antenna to each customer, and will transfer the captured TV signal to the cloud, where it can stream the TV program to any device with a browser - one customer, one stream, one use. The service also differs from others in that TV programming is only available per region, so for example, a user in California wouldn't be able to watch a broadcast from Florida.

The one customer/one use idea has already been approved by the Supreme Court, which is how Cablevision can support a remote DVR service for customers. The idea is the same one Amazon and Google are using to provide cloud-based music lockers.

The company has not disclosed any pricing yet or what markets it will release the service to, but many believe it will try a free streaming service, with DVR enhancements at a premium price.

The IPTV provider expects broadcasters or pay-TV companies to file law suits, but they are not worried as they have saved much of the startup cash for the coming legal battles that they will face.

If Bamboom pulls this off, the IPTV service could be a nice and convenient way to catch live sports and TV programs like “American Idol” on the road, thereby eliminating the need to hurry home to catch your favorite TV show.