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SES Astra Spain single-handedly conducted satellite TV study in Europe

Researchers responsible for SES Astra Ibérica have met the media recently in Madrid, and presented the results of Satellite Monitor Study conducted jointly with Canal +. Luis Sahún, Head of SES Astra Ibérica has been in charge of presenting the findings, but he just talked about the origin of this study and the status of audiovisual and DTT in Spain.

"We have been working on this project since 1993 in Spain. We are industry leaders in our country but have not been recognized.

Luis Sahún said the market share of SES Astra in Spain reached 82.2% of the total 2.77 million users with a satellite dish to watch TV.

Sahún stated: "The growth of HD is unstoppable, but the HD DTT has limitations, it is not HD quality. People are noticing the limitations of bandwidth, so we wanted to go directly to users who do enjoy true HD. The satellite must have a role to play in the digital dividend. DTT has no room for HD broadcasts and even less for 3D. "

In SES Astra Iberian response to DTT, which is being confirmed and with the provisions of the present government Sahún said: "We are now limiting the number of channels on DTT. Is reducing the number of channels in place to shift on to other technologies the only solution? In the other European countries they already have the satellite."

The Satellite Monitor In-depth Study

200,000 users have opted for SES Astra in 2011. These users are added to the database of viewers of free TV and pay TV available at the leading satellite operator. These figures represent a significant growth of 10%.

With respect to HD satellite, the growth has been confirmed as a reference by Canal + which has 26 HD channels, and foresee adding new HD channels in the coming months. The agreement between SES Astra and Canal + Iberian guarantees the availability of space for adding new HD channels to over thirty channels.

Despite the large presence of DTT in Spain, the satellite TV has grown during 2011, highlighting the momentum within the satellite TV industry in Europe.

The use of IPTV technology expected to increase

IPTV television technology is on the rise, and this is demonstrated by an increase of 30% last year. Yet it still represents a small part of the industry around the digital television technology. However, in SES Astra Ibérica, they will not ignore the potential offered by IPTV technology and are willing to work with them, "Let's see what relationship is there between satellite and IPTV," said Luis Sahún.

The Freeview satellite: a reality in Europe

While in Spain, discussions are made, dividing the number of channels available on DTT for the extreme limitations of existing space. However, France is the clearest example confirming that wherever there is trouble with DTT, the DTT solution is to launch a new satellite. So in SES Astra, there are 5 million users that use satellite DTT in France, and that this figure is around 2 million in the UK." Now, it still makes sense to go for satellite DTT. HD is still a work in progress for the company.