Aastra rolls out IP product for SMBs

IP communications supplier Aastra is rolling out a brand new product to bring enterprise-style unified communications capabilities to corporations with as few as four users.

The Aastra four hundred series, which has three core IP PBX controllers that respectively support from four to four hundred users, is an open standards-based system designed to bring fixed-mobile convergence and unified communications functions to users in spite of the handset or device they're using.

“The product has embedded supports for all types of UC applications like presence, messaging and contacts,” said Tony Warhurst, Aastra’s director of sales and selling in ANZ, at a recent media event. “And as a result of the interface for the top user may be a web-based portal it'll operate on Linux, Mac OS and Windows therefore we’re not locked in like our competitors that solely support one OS.”

Aastra has not released the pricing for the new system, which may be used with any SIP handsets and might even be ported to the bulk of smartphones on the market. However company representatives said that the system is priced competitively for the SMB market.

The platform has already been utilized in different regions for a few time currently, and has won awards within the UK, however is barely currently reaching the ANZ market, with a couple of customers in Australia already on board.

“Management didn’t see the sense of bringing this to ANZ,” said Warhurst. Part of the rationale for that, apparently, was due to concern that the new product would interfere with Aastra’s existing BusinessPhone platform for SMBs. the corporate features a licensing model — or “migration path” because the company calls it — for purchasers to maneuver to the Aastra four hundred series.

“We see this as finally an IP resolution that addresses that house that for a few reason the corporate didn’t see as being acceptable to bring to the present market,” says Warhurst. “It makes business sense.”

Aastra’s New Zealand country manager Steve Fullelove sees added advantage to being one in every of the last regions to receive the merchandise. “You would like the business case and also the justification for a come on investment before you release to a selected market,” said Fullelove.

The company, that distributes in New Zealand through Connector Systems, is selling the Aastra four hundred on a per service licensing basis. As an incentive it's giving four of the options for free for a restricted time.

Among the options mentioned throughout the media event earlier this month were less-cost routing, which may help limit an organization’s roaming expenses by identifying the placement of the call-recipient. Through the Aastra Mobility shopper, users may also have an equivalent functionality on their mobile phones as they might on their laptops, desktops or desktop handsets. Each phone range registered within the system will be related to up to sixteen different numbers, giving users much flexibility.

Connector Systems is running a selling campaign targeting specific resellers. In step with Connector GM Paul Wainhouse, resellers will layer different applications through APIs, and also the distributor can also offer that service in-house.

Aastra employs four individuals in New Zealand, based mostly in Wellington, also will take demonstration equipment to prospective customers. Aastra officers claimed that Aastra four hundred offers a lot of options than a number of its enterprise-grade IP PBX offerings.

“The SMB deserves an equivalent feature and functionality as those enterprise guys,” said Warhurst.

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