Our name is derived from “HUman MAXimization.” “HUMAX” comes from a previous product model name.
We want our consumers to enjoy the prime time made possible by digital broadcasting in the most comfortable way possible.

As the leader in the most state-of-the-art set-top box technology, HUMAX believes this simple purpose serves as the foundation of our corporate philosophy, which governs all our products and services.

Our singular goal is to provide the most pleasant prime time to the global consumers. We believe that only the continuous, most current digital set-top technology can achieve this goal. In developing our global advertising campaign, we are launching the most timely, most enticing platform that would induce consumers to choose our products and services.

Accordingly, HUMAX can consistently create global consumer awareness with clearly differentiated brand value and quality products.